Matsuda

Matsuda, the Japanese eyewear brand, combines innovation with tradition to create stunning frames with intricate designs and intricate engraving. Each frame is meticulously handcrafted from premium materials for style and comfort. Matsuda frames feature innovative design and traditional craftsmanship, with each pair undergoing a 250-step process for maximum refinement.

Matsuda has always been committed to innovation and testing new ideas, which has been a fundamental aspect of the brand's identity since its founding in Tokyo by Mitsuhiro Matsuda more than five decades ago. He was one of the pioneering designers who combined the disciplines of architecture and fashion, but it was his eyewear and ready-to-wear pieces that really caught the world's eye in the 1980s. Matsuda's reputation as a pioneer in fashion as art was cemented by his successful collaborations with such distinguished artists as Nan Goldin, Jan Saudek, Juergen Teller and Bruce Weber, which were highly praised and lauded. Even today, it maintains this timeless tradition that continues to be its foundation.